# Always On GTM

> Muse news, step-by-step Muse tutorials, and practical ideas for what you can do with Meta's personal AI agent. Free, independent, and written in plain English.

Always On GTM is an independent publication. We are not affiliated with, endorsed by, or sponsored by Meta. Muse is a product of Meta Platforms, Inc.
Every article is dated, says what Meta has shipped versus only announced, and news stories link their sources. The full text of every article is at https://www.alwaysongtm.com/llms-full.txt.

## Quick facts about Muse (as of October 9, 2026)

- Muse is a personal AI agent made by Meta. It launched on September 8, 2026.
- Unlike a chatbot, Muse runs on its own private cloud computer with a web browser, so it can fill out forms, make bookings and purchases (with approval), and keep working after the app is closed.
- Available to adults (18+) in the US and Canada on iPhone, iPad, Android, Mac, the web (muse.ai) and WhatsApp. There is no Windows app; Windows users use muse.ai.
- Plans: Free (weekly usage limit that refreshes; size not officially published), Power at $20/month (500M Muse tokens/week), Maximum at $100/month (3B Muse tokens/week).
- Permissions live in Settings → Permissions: 'Ask for some actions' (asks before write actions) or 'Always ask'. Approval options are Allow once, Allow for this task, Allow for this site, Always allow, and Deny.
- Muse uses conversations to train Meta's models by default; users can turn this off in settings. Meta says Muse data is not shared with its ad systems.
- Purchases use single-use card numbers via Link by Stripe and require user approval.
- Muse for Small Business (September 29, 2026) adds connectors such as Shopify, Stripe, QuickBooks, Klaviyo, Canva, Slack, Notion, Asana and Zoom, on the same plans.
- Announced but not shipped as of this date: Muse on Meta AI glasses, the Muse Charm device, Realtime Avatar, a Muse email address, and a Confidential VM.
- Amazon blocks Muse from shopping on Amazon.com (since around September 20, 2026).

## Start here

- [How to Use Meta Muse: A Beginner's Setup Guide (15 Minutes)](https://www.alwaysongtm.com/how-to/how-to-get-started-with-muse): Step-by-step: download Muse, sign in, name your agent, choose safe privacy and permission settings, connect one app, and run your first task.
- [What Is Meta Muse? A Plain-English Guide to Meta's AI Agent](https://www.alwaysongtm.com/how-to/what-is-meta-muse): What Meta's Muse AI agent is, how it differs from a chatbot, what it costs, where it works, and what it can and can't do yet. Updated October 2026.

## How-To Guides

Plain-English, step-by-step guides for getting real work done with Muse. Each guide starts with a quick answer, then walks through every step.

- [How to Connect Your Calendar and Email to Muse (Read-Only First)](https://www.alwaysongtm.com/how-to/connect-calendar-and-email-to-muse): Step-by-step: connect Google or Outlook calendar and email to Meta's Muse, choose read-only or send access, and try five useful first tasks.
- [How to Set Muse Permissions and Approvals (Safest Setup for Beginners)](https://www.alwaysongtm.com/how-to/muse-permissions-and-approvals): What 'Ask for some actions' and 'Always ask' mean in Muse, what each approval button does, and the permission setup we recommend for your first month.
- [How to Set Up Recurring Tasks in Muse (Morning Brief, Price Alerts and More)](https://www.alwaysongtm.com/how-to/schedule-recurring-tasks-in-muse): Make Meta's Muse work on a schedule: a daily morning brief, weekly check-ins, price drop alerts, and how to manage or cancel them.
- [How to Turn Off AI Training in Muse (and Other Privacy Settings to Check)](https://www.alwaysongtm.com/how-to/muse-privacy-settings-turn-off-training): Muse uses your conversations to train Meta's AI by default. Here's how to switch that off, plus the other Muse privacy settings worth checking in five minutes.
- [How to Use Muse in WhatsApp (and When to Use the App Instead)](https://www.alwaysongtm.com/how-to/how-to-use-muse-on-whatsapp): How to chat with Meta's Muse AI agent inside WhatsApp, what works well there, what's easier in the Muse app, and privacy tips for messaging an agent.
- [How to Write Muse Prompts That Actually Work (Outcome, Limits, Check-Ins)](https://www.alwaysongtm.com/how-to/how-to-write-good-muse-prompts): A simple three-part formula for asking Meta's Muse to do things, with before-and-after examples, templates to copy and the mistakes that waste your allowance.
- [Muse Pricing Explained: Free vs Power vs Maximum (and What a 'Token' Is)](https://www.alwaysongtm.com/how-to/muse-pricing-plans-tokens-explained): How much Meta Muse costs, what the Free, Power ($20) and Maximum ($100) plans include, what Muse tokens are, and how to tell if you need to upgrade.

## Muse Workflows

Each workflow is a complete recipe for one real job: what to connect, what to say, what to schedule, and where to keep a human in the loop. Copy it, then make it yours.

- [Muse Workflow: Automate Your Job Search (Without Spamming Employers)](https://www.alwaysongtm.com/workflows/automate-job-search-with-muse): Use Meta's Muse to find matching jobs daily, track applications, tailor your materials and prep for interviews, while keeping applications human.
- [Muse Workflow: Find Cheap Flights and Get Price-Drop Alerts](https://www.alwaysongtm.com/workflows/find-cheap-flights-with-muse): A step-by-step Muse workflow for finding cheap flights: set your flexibility, compare across sites, track prices daily, and book with your approval.
- [Muse Workflow: Sell on Facebook Marketplace Safely With Muse](https://www.alwaysongtm.com/workflows/sell-on-facebook-marketplace-with-muse): Use Meta's Muse to price, list and manage Facebook Marketplace sales without the risks: what to delegate, what to keep, and the exact rules to give your agent.
- [Muse Workflow: Turn Your Instagram Saves Into a 30-Day Content Plan](https://www.alwaysongtm.com/workflows/instagram-saves-to-content-plan): A step-by-step Muse workflow that turns your saved Instagram posts and Reels into a 30-day content plan with hooks, shot lists and a weekly review loop.
- [Muse Workflow: Weekly Operations for a Small Business](https://www.alwaysongtm.com/workflows/small-business-weekly-operations-with-muse): A Muse for Small Business workflow: a Monday sales and inbox brief, customer reply drafts, competitor watch and content planning with Shopify and QuickBooks.

## What Can Muse Do?

Not sure what to ask an AI agent? Start here. Real use cases, ambitious ideas, and copy-paste prompts that get you past the blank page.

- [Can You Make Money With Muse? Realistic Ways (and the Hype to Ignore)](https://www.alwaysongtm.com/ideas/can-you-make-money-with-muse): Honest ways to make money with Meta's Muse: save time in a small business, sell on Marketplace, freelance, create content. And the get-rich claims to skip.
- [Don't Know What to Ask Muse? 10 First Tasks to Beat the Blank Page](https://www.alwaysongtm.com/ideas/first-things-to-ask-muse): New to Meta's Muse and not sure what to ask? 10 low-risk first tasks in order, plus a simple method for finding your own Muse use cases.
- [Muse vs ChatGPT: What's the Difference, and Which Should You Use?](https://www.alwaysongtm.com/ideas/muse-vs-chatgpt): Meta Muse vs ChatGPT compared in plain English: what each is built for, price, privacy, safety, where they work, and which one to use for which job.
- [What Can You Do With Muse? 40 Real Ideas (With Prompts to Copy)](https://www.alwaysongtm.com/ideas/what-can-you-do-with-muse): 40 practical things to do with Meta's Muse AI agent at home, at work, with money, family, travel, Instagram and side projects, each with a prompt you can copy.

## Optional

Muse News: What changed in Muse, when, and whether it matters to you. Every story links to its sources and says clearly what has shipped versus what has only been announced.

- [Amazon Blocks Meta's Muse From Shopping on Amazon.com: What It Means for You](https://www.alwaysongtm.com/news/amazon-blocks-muse): Amazon blocked Meta's Muse AI agent from its store in September 2026. Here's why, what Meta says, and how to shop with Muse anyway.
- [Everything Meta Announced for Muse at Connect 2026: What's Shipped vs Coming](https://www.alwaysongtm.com/news/meta-connect-2026-muse-announcements): Muse on AI glasses, the Muse Charm, Realtime Avatar, an agent email address and Mac computer use: what Meta announced at Connect 2026 and what works today.
- [Meta Launches Muse for Small Business: Connectors, Pricing, and Who It's For](https://www.alwaysongtm.com/news/muse-for-small-business-launch): On September 29, 2026, Meta launched Muse for Small Business, connecting its AI agent to Shopify, QuickBooks, Canva, Slack and more. What it includes and costs.
- [Muse Comes to iPad: What's New in Muse 10.0](https://www.alwaysongtm.com/news/muse-ipad-app-launch): Meta's Muse AI agent now has a native iPad app (version 10.0, released October 7, 2026), plus new business features and connectors including Notion and Granola.
- [Muse Shared a Seller's Address With a Marketplace Buyer: What Happened and How to Avoid It](https://www.alwaysongtm.com/news/muse-marketplace-address-incident): A YouTuber says Meta's Muse shared his address with a Marketplace buyer while managing his listing. What happened, Meta's response, and how to avoid it.