About Always On GTM

Always On GTM is a free, independent guide to Muse, the personal AI agent from Meta. Millions of people are trying an AI agent for the first time through Muse. We write for them: clear news, tutorials you can follow step by step, and ideas for what to actually do with it.

Our editorial standards

• Helpful first. Every article should leave you able to do something you couldn’t before. If a page doesn’t pass that test, we don’t publish it.
• Shipped vs. announced. Meta announces features before they reach everyone. We always say which is which.
• Sources linked. News stories cite the reporting and official pages they rely on.
• Dated and updated. Muse changes weekly. Every page shows when it was last updated, and we revise guides when menus or plans change.
• Honest about limits. We point out what Muse is bad at and where it can cost you money, time, or privacy.

Independence

Always On GTM is an independent publication. We are not affiliated with, endorsed by, or sponsored by Meta. Muse is a product of Meta Platforms, Inc. We don’t accept payment for coverage.

Spotted something out of date?

Muse moves fast and screens change. If a step no longer matches what you see, the fix is usually in the app’s Settings. Tell us and we’ll update the guide.