The short answer
- Muse has three plans: Free ($0), Power ($20/month, 500M tokens/week) and Maximum ($100/month, 3B tokens/week).
- Usage is measured in 'Muse tokens', a measure of how much work Muse does, not how many tasks you give it.
- The free allowance refreshes every week. Reports put it around 100M tokens, but Meta hasn't published an official number.
- Upgrade only when you keep hitting the limit on a task you rely on every week.
On this page
Muse's pricing is simple on paper. Its unit, the "Muse token", is not. This guide explains both and gives you a clear rule for when to pay.
The three Muse plans
| Free | Power | Maximum | |
|---|---|---|---|
| Price | $0 | $20/month | $100/month |
| Weekly allowance | Refreshing limit (not officially published) | 500M Muse tokens | 3B Muse tokens |
| Best for | Trying Muse, occasional errands | One or two recurring tasks you rely on | Heavy daily use, business workflows |
All plans renew monthly, and you can change or cancel at any time. To subscribe, you need to be 18 or older and live in a supported country (the US or Canada right now). Meta notes that benefits may vary by region and account.
What is a "Muse token"?
A token is a small unit of work, roughly a fragment of a word that the AI reads or writes. Every time Muse reads a web page, thinks through a plan, or writes a reply, it uses tokens.
That's why tokens don't map to tasks:
- "What's on my calendar tomorrow?" uses very little.
- "Compare 15 hotels in Lisbon across three booking sites" uses a lot. Muse reads many full web pages.
- A task that runs every morning keeps using tokens every day, even when you're not looking.
Treat your weekly allowance like a phone data plan: a quick message barely registers, streaming eats through it.
How big is the free plan?
Meta's help pages say the free plan has a usage limit that refreshes, without giving a number. Reports from launch interviews put it around 100 million tokens per week. Treat that as unconfirmed.
In practice, early users report the free plan comfortably covers everyday errands and questions. It runs short with research-heavy jobs, many scheduled tasks, or business automation.
Should you upgrade? A simple test
Ask yourself three questions:
- Have I hit the free limit at least twice? If not, stay free.
- Was I doing something I'd do every week? One-off projects aren't worth $20 a month.
- Would I pay a person $20 to do it? If a weekly task saves you more than an hour, Power usually pays for itself.
Three yeses: try Power for one month, then check whether you actually used it.
Maximum ($100) is mainly for people running a business through Muse, with several connectors, multiple daily scheduled jobs and lots of browsing. Most individuals won't need it.
How to use fewer tokens
- Be specific. "Find three Italian restaurants near me with a table for two at 7pm Friday under $80" uses far fewer tokens than "find me somewhere nice for dinner".
- Limit the search. Tell Muse which sites to check and how many options you want.
- Prune scheduled tasks. Review Upcoming (tap your assistant icon) monthly and delete tasks you no longer read.
- Batch questions. One message with three questions beats three separate tasks that each start from scratch.
How Muse compares on price
For context, OpenAI's comparable personal agent (ChatGPT "dots", launched September 29, 2026) is only available on ChatGPT Pro, which starts at $100 a month. Muse's free plan makes it the cheapest way to try a personal AI agent right now. See Muse vs ChatGPT for the full comparison.
Frequently asked questions
How much does Meta Muse cost?
Muse is free with a weekly usage limit. The Power plan costs $20 a month and the Maximum plan costs $100 a month, each with a larger weekly allowance.
What happens when I run out of free Muse usage?
Muse stops taking on new work until your weekly allowance refreshes, unless you upgrade to a paid plan.
How many tasks is 500 million tokens?
Meta hasn't said, and it varies widely. A short question uses very little. A long job that browses many web pages or runs on a schedule uses much more. Watch how quickly your own tasks use the allowance.
Does Muse for Small Business cost extra?
No. Muse for Small Business runs in the same app on the same plans. Meta hasn't announced a separate business tier.
Can I cancel a Muse subscription anytime?
Yes. Plans renew monthly, and you can change or cancel at any time. You must be 18 or older and in a supported country to subscribe.