The short answer
- Muse is Meta's personal AI agent. It launched on September 8, 2026, and is free to start.
- Unlike a chatbot, it has its own cloud computer and web browser, so it can fill out forms, book things and keep working after you close the app.
- It works on iPhone, iPad, Android, Mac, the web (muse.ai) and inside WhatsApp, for adults in the US and Canada.
- It asks for your approval before sensitive actions like sending email or buying something. You choose how often it asks.
- Your chats are used to train Meta's models by default. You can switch that off in settings.
On this page
Muse is a personal AI agent made by Meta, the company behind Facebook, Instagram and WhatsApp. It launched on September 8, 2026. Within about ten days it was the number one free app on Apple's App Store in the US.
The simplest way to understand Muse: a chatbot answers you, and an agent works for you. Ask ChatGPT for restaurants and you get a list. Ask Muse and it can find a table that fits your calendar, book it, and add it to your calendar. It asks you to approve each step along the way.
How Muse is different from a chatbot
Muse gets its own computer in Meta's cloud: a private virtual machine with a web browser. That one design choice explains most of what it can do:
- It can use websites the way you do. It searches, clicks, fills in forms, and completes bookings and purchases.
- It keeps working when you close the app. Long jobs like "watch this flight price" or "check my inbox every morning" run in the background. Muse pings you when something needs your attention.
- You can watch it work. You can see the browser as Muse uses it and step in at any point.
- It remembers you. Muse keeps editable "memory" notes about your preferences, such as your dietary restrictions, kids' names, or favourite airline, so you don't repeat yourself.
What can Muse actually do?
From Meta's materials and early hands-on reviews, these are the jobs Muse handles today:
| Category | Examples |
|---|---|
| Planning | Book a dinner reservation, plan a weekend trip, build a packing schedule for a move |
| Calendar & email | Find free time, draft replies, summarize what's new (with your permission) |
| Shopping | Compare prices, fill a cart, check out with a one-time card number after you approve |
| Phone calls | Call US businesses for you, for example to ask about availability |
| Instagram & Facebook | Turn your Instagram Saves into a plan, help draft Marketplace listings |
| Work tasks | Connect to tools like Canva, Notion, Slack, QuickBooks and Asana (via Muse for Small Business) |
| Recurring jobs | Daily briefings, weekly check-ins, alerts when something changes |
For a longer list with prompts you can copy, see What can you do with Muse? 40 ideas.
Where you can use Muse
- iPhone and Android: the "Muse from Meta" app
- iPad: a native iPad app arrived on October 7, 2026 (version 10.0)
- Mac: a desktop app that can also work with files on your computer
- Web: muse.ai in any browser. This is how Windows users get Muse, since there's no Windows app.
- WhatsApp: message Muse like you'd message a friend
Muse is available to adults 18 and over in the US and Canada.
How much does Muse cost?
| Plan | Price | Weekly allowance |
|---|---|---|
| Free | $0 | A limit that refreshes weekly (reportedly around 100M "Muse tokens") |
| Power | $20/month | 500M Muse tokens per week |
| Maximum | $100/month | 3B Muse tokens per week |
"Tokens" measure how much work Muse does, not how many tasks you give it. A quick question uses very little. A long research job with lots of browsing uses much more. Our advice: stay on the free plan until you've found a task you rely on every week. The full breakdown is in Muse pricing explained.
How Muse stays under your control
Muse acts on your behalf, so its permissions matter more than with a chatbot:
- Approvals. By default Muse asks before "write" actions, like sending an email or making a purchase. You can choose Allow once, Allow for this task, Allow for this site, Always allow or Deny.
- Sentinel. Meta says a separate system called Sentinel checks every outbound action against the rules you've set. Approval prompts come from the app itself, not from the AI, so Muse can't fake them.
- Activity log. Tap your assistant icon to see a timeline of everything Muse did and every permission you gave.
- Payments. Purchases use a single-use card number through Link by Stripe, and each one needs your approval.
Our guide to setting up Muse permissions walks through the safest setup.
What Muse can't do (yet)
Meta announced a lot at its Connect event on September 23. Not all of it has shipped. As of October 2026 these were announced but not yet available:
- Muse on Meta's AI glasses ("in the coming months")
- A video-call style Realtime Avatar
- A dedicated email address for your Muse
- The Muse Charm, a pocket-sized device
- A "Confidential VM" that would stop Meta itself from seeing your workspace
Some websites also push back on agents. Amazon blocks Muse from shopping on Amazon.com (here's why).
The privacy trade-off, in one paragraph
Muse is useful because it knows a lot about you, so be deliberate about what you connect. By default, Meta uses your Muse conversations to train its models, after removing key personal details. You can switch this off. Meta says your Muse chats and files aren't shared with its ad systems. But websites Muse visits still see that activity as yours, and Meta staff can access data when needed to operate or secure the service. Five minutes in settings is worth it: How to turn off Muse AI training.
Should you try it?
If you've never used an AI agent, Muse is the easiest way to start: it's free, it's on your phone, and it lives in WhatsApp. Start small with something you can easily check, like a calendar review or a price comparison, and add more as you build trust. Our beginner's setup guide takes about 15 minutes.
Frequently asked questions
Is Meta Muse free?
Yes, there is a free plan with a weekly usage limit that refreshes. Paid plans cost $20 a month (Power) and $100 a month (Maximum) for heavier use. Reports say signing up asks for a payment card even on the free plan.
Is Muse the same as Meta AI?
No. Meta AI is Meta's chat assistant inside Facebook, Instagram, WhatsApp and Messenger. Muse is a separate agent with its own app and its own cloud computer, built to carry out multi-step tasks for you.
Do I need a Facebook account to use Muse?
You need a Meta account. You can create one with a Facebook or Instagram login, an email address, or a phone number.
Can I use Muse outside the US?
As of October 2026, Muse is available to adults (18+) in the US and Canada. Meta has not announced other countries yet.
Is Muse safe to use?
Muse runs in a separate virtual machine for each person, holds passwords in secure storage, and asks before sensitive actions. It can still make mistakes, and Meta says some attacks on AI agents, like prompt injection, aren't fully solved. Start with low-stakes tasks and keep approvals on.