The short answer
- Muse for Small Business launched September 29, 2026, adding business skills and connectors to the regular Muse app.
- Reported connectors include Shopify, Stripe, QuickBooks, Klaviyo, Canva, Slack, Notion, Asana, Zoom, Box, Dropbox, Figma and more, plus Facebook Pages and Instagram professional accounts.
- No separate price: it uses the same Free, Power ($20) and Maximum ($100) plans.
- Muse can also build custom connectors to other services, but Meta doesn't review those.
Three weeks after launching Muse for consumers, Meta pointed it at a second audience: small businesses. On September 29, 2026, Meta launched Muse for Small Business, a set of business skills and app connectors inside the same Muse app.
What's new
Muse can now connect to many of the tools small businesses run on. Reported connectors include:
| Category | Connectors |
|---|---|
| Commerce & payments | Shopify, Stripe |
| Finance | Intuit QuickBooks |
| Marketing | Klaviyo, HighLevel, Meta ad accounts |
| Design & content | Canva, Figma, Lovable |
| Files & docs | Box, Dropbox, Notion |
| Communication & meetings | Slack, Zoom, Granola |
| Projects | Asana |
| Meta | Facebook Pages, Instagram professional account analytics |
Reports differ slightly on the exact list, and connectors are rolling out gradually. Check Settings → Connectors for what's live on your account.
Meta's own suggestion is to give Muse a business goal. It can then plan marketing content, create client pitches and draft new product pages.
Custom connectors
If a service you use isn't listed, Muse can build a custom connector from that service's API and store its credentials securely. Meta does not review custom connectors, so only use this with services you trust, and limit what access you grant.
Pricing
There's no separate business plan. Muse for Small Business runs on the same Free, Power ($20/month) and Maximum ($100/month) plans. Meta hasn't said whether any business connectors need a paid plan.
Why Meta is doing this
Meta has hundreds of millions of businesses on Facebook, Instagram and WhatsApp. Giving them an agent that handles back-office work deepens that relationship, and Meta has said it plans to make money from Muse through subscriptions and small fees on transactions, not ads.
Our take
For a solo founder or a small team already living in Shopify, Instagram and QuickBooks, this is the most practical part of Muse so far. The value isn't magic. It's one place that can see across your tools and summarize what needs attention.
Start with read-only access and a single weekly report before handing over anything customer-facing.
Ready to try it? Follow our weekly operations workflow for small businesses.
Frequently asked questions
How much does Muse for Small Business cost?
Nothing extra. It runs in the regular Muse app on the same plans: Free, Power at $20/month and Maximum at $100/month.
Do I need a separate app for Muse for Small Business?
No. The business features live in the same Muse app. Connect your business tools in Settings → Connectors.
Is Muse for Small Business available in Canada?
Muse is available to adults in the US and Canada. Meta notes that features and benefits may vary by region and account.