The short answer
- Muse doesn't make money on its own. It saves time on the admin around things that do make money.
- The most realistic wins: small business admin, selling unused stuff, freelance and side-business operations, and content planning.
- Be wary of 'passive income with Muse' claims. Anything that runs unsupervised and touches money or customers can go wrong.
- Teaching people to use Muse is itself a real opportunity while it's new.
On this page
"Can you make money with Muse?" is one of the most-searched questions about Meta's agent. The honest answer is yes, indirectly. Muse is a time machine, not a money machine. It gives you hours back, and what you do with those hours is up to you.
First, what Muse is not
- Not a creator program. Meta hasn't announced any way for Muse to pay users.
- Not passive income. Anyone selling "set up Muse once and earn while you sleep" is selling a course, not a result.
- Not safe to run unsupervised with money or customers. Agents still make mistakes (see what happened to one Marketplace seller).
Meta itself plans to make money from Muse through subscriptions and small fees on transactions, not ads.
1. Run a small business with less admin
This is the biggest real opportunity. With Muse for Small Business, Muse can connect to tools many small businesses use, including Shopify, Stripe, QuickBooks, Klaviyo, Canva, Slack, Asana, Notion and Zoom, plus your Facebook Page and Instagram professional account.
Realistic time-savers:
- A Monday summary of last week's orders, refunds and customer emails awaiting a reply
- Draft replies to common customer questions, for you to approve
- Competitor watch: new products and promotions, every Friday
- Content planning from what's working on your Instagram
- Invoice and bill reminders
Full setup: A weekly operations workflow for small businesses.
2. Sell things you don't use
Muse can draft Facebook Marketplace listings, suggest fair prices from similar local listings, and help manage buyer messages. That's real money from your closet. But don't let it negotiate or arrange pickups on its own. Our safe Marketplace workflow shows where to keep yourself in the loop.
3. Support freelance or side work
If you freelance, Muse can take on the unbillable parts:
- Finding and shortlisting new gigs or job posts (job search workflow)
- Scheduling client calls around your focus time
- Drafting proposals and follow-ups for you to edit
- Chasing unpaid invoices with polite reminders, after you approve them
More billable hours, fewer admin hours.
4. Create content, especially about Muse
Two angles here:
- Use Muse to plan content. It can analyze your Instagram, turn your Saves into post ideas, and draft briefs (workflow).
- Teach Muse to others. Muse is brand new and reaching billions of Meta users, most of them new to AI. Helpful tutorials, explainers and workflow breakdowns are in demand right now. Make them genuinely useful, and be honest about limits.
5. Save money (which counts)
Price-drop alerts, subscription audits, comparison shopping and bill monitoring won't make you rich. But they reliably recover real money every month. See ideas 13 to 16 in 40 things to do with Muse.
A simple way to measure it
For one month, keep a note of every task you hand to Muse and roughly how long it would have taken you. Multiply the hours saved by what your time is worth. If it's more than $20, the Power plan pays for itself. If not, stay on free.
Red flags to avoid
- "Muse trading bots" or anything that has an agent move money between accounts
- Letting Muse reply to customers without review
- Paid courses promising specific income from Muse
- Giving Muse "Always allow" on payment or send actions
Frequently asked questions
Can you actually make money on Muse?
Not directly. Muse isn't a marketplace or a creator platform that pays you. People make money by using it to run a business more efficiently, sell items, support freelance work, or by creating content that teaches others to use it.
Does Muse pay creators?
No. Meta hasn't announced any creator payment program for Muse. Meta has said it plans to earn money from Muse through subscriptions and small transaction fees, not ads.
Can Muse run my online store for me?
Muse for Small Business connects to tools like Shopify, Stripe, QuickBooks, Klaviyo and Canva, and can help with reporting, drafting and admin. You should still approve anything customer-facing or involving money.